Turning airtime into capital
Since its Killer Whales episode, ApeWater has raised more than $2.5 million, at a valuation of $20 million. The new capital funds the expansion and the operations behind it.
From two regions to four markets
ApeWater started in Colorado and Northern California, then grew across California and into Atlanta and Miami. Each launch takes the brand a step closer to national coverage.
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Athletes on board
ApeWater partnered with professional athletes and well-known talent for its campaigns. The partnerships brought national coverage and put the brand in front of the fans who follow them.
What it shows
The right media at the right moment moves a business. One episode gave ApeWater the visibility to raise, expand and sign talent, and the team did the rest.
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